On June 5, Will You Stand Up for Big Tobacco? http://CaliforniaVsBigTobacco.com
The choice is pretty simple: Yes on Prop 29 is a $1 fee on cigarettes to support cancer research, save lives, and keep kids from smoking. No on Prop 29 is bankrolled with $40 million from Big Tobacco (why hello Philip Morris).
[SPREAD THE WORD]
Created by: Portal A [http://portal-a.com/]
Director: Kai Hasson
DP: Jackson Myers
Original Score: Joachim Horsley
[FROM THE LAWYERS]
Yes on 29 – Californians for a Cure, Sponsored by the American Cancer Society California Division, Inc., American Lung Association in California, American Heart Association and Cancer Research Doctors. Major funding by Lance Armstrong Foundation and American Cancer Society California Division, Inc.
“Watch this video. It just might be the most refreshing campaign ad we’ve seen to date.” – SF Weekly (Hilarious Campaign Video Explains Why California Should Smoke)
“A political campaign in California aims to increase the price of cigarettes by one dollar and use the proceeds to fund cancer research. They’ve released this hilarious video on Tuesday to get the word out.” – Mashable (Campaign Takes on Big Tobacco — By Supporting It)
“… Polling suggests Prop 29 may pass. As for the ad, our verdict: It’s a fun, sharp way to make a point…” – The Atlantic (Thank You For Smoking, From Big Tobacco)
“Portal A, the much-lauded ad creators who gave California the”Ed Lee’s 2 Legit 2 Quit” video is now taking on Big Tobacco with a new pro-Prop 29 ad.” – SF Chronicle (Introducing Humor to an Expensive Fight Over Cigarettes)
“I support big tobacco because they killed my wife. And that’s one less mouth to feed.” That’s a line from a new parody commercial set to be shown during the “Dancing With the Stars” finale tonight. – ABC News (Introducing Humor to an Expensive Fight Over Cigarettes)
“The latest spot from the Yes on 29 camp has surfaced online, and feels more like a commercial parody you’d see on “Saturday Night Live” than an election season ad.” – Fox 40 (Pro Prop 29 Ad Lampoons Tobacco Industry)